A persona, is a profile of a person. In this case, a fictional person who we are imaging to be a user of our site. This person should be a product of your research, and also of your own personal experience. Maybe the “Retired Swiss Pilot” is a hybrid made from your grandfather, and a man you met on a trip once. They should be rounded and believable characters.
Here are some persona examples I created in the past.
Here is an example from . Grab the source file here (.ppt).
These examples don’t include the moodboards, but you are also required to create those.